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V-chip Essay What is a V-chip? This term has become a buzz word for any discussion evolving telecommunications regulation and television ratings, but not too many reports define the new technology in its fullest form. A basic definition of the V-chip; is a microprocessor that can decipher information sent in the vertical blanking of the NTSC signal, purposefully for the control of violent or controversial subject matter. Yet, the span of the new chip is much greater than any working definition can encompass. A discussion of the V-chip must include a consideration of the technical and ethical issues, in addition to examining the constitutionally of any law that might concern standards set by the US government. Yet in the space provided for this essay, the focus will be the technical aspects and costs of the new chip. It is impossible to generally assume that the V-chip will solve the violence problem of broadcast television or that adding this little device to every set will be a first amendment i nfringement. We can, however, find clues through examining the cold facts of broadcast television and the impact of a mandatory regulation on that free broadcast. Utilizing the EIAs Recommended Practice for Line 21 Data Service(EIA-608) specification, these chips decode EDS (Extended Data Services)program ratings, compare these ratings to viewer standards, and can be programmed to take a variety of actions, including complete blanking of programs. Is one definition of the V-chip from Al Marquis of Zilog Technology. The FCC or Capitol Hill has not set any standards for V-chip technology; this has allowed many different companies to construct chips that are similar yet not exact or possibly not compatible. Each chip has advantages and disadvantages for the ratings system, soon to be developed. For example, some units use onscreen programming such as VCRs and the Zilog product do, while others are considering set top options. Also, different companies are using different methods of par ental control over the chip. Another problem that these new devices may incur when included in every television is a space. The NTSC signal includes extra information space known as the subcarrier and Vertical blanking interval. As explained in the quotation from Mr. Marquis, the V-chips will use a certain section of this space to send simple rating numbers and points that will be compared to the personality settings in the chip. Many new technologies are being developed for smart-TV or data broadcast on this part of the NTSC signal. Basically the V-chip will severely limit the bandwidth for high performance transmission of data on the NTSC signal. We will write a custom essay on V-chip specifically for you for only $16.38 $13.9/page Order now There is also to be cost to this new technology, which will be passed to consumers. Estimates are that each chip will cost six dollars wholesale and must be designed into the televisions logic. The V-chip could easily push the price of televisions up by twenty five or more dollars during the first years of production. The much simpler solution of set top boxes allows control for those who need it and allow those consumers who dont to save money and use new data technology. Another cost will most definitely be levied to television advertisers for the upgrade of the transmitting equipment. Weather the V-chip encoding signal is added upstream of the transmitter or directly into uplink units and other equipment intended for broadcast; this cost will have to compensated for in advertising sales and prices. The V-chip regulation may also require another staff employee at most stations to effectively rate locally aired programs and events. All three of these questions have been addressed in minute detail. Most debate has focused upon the new rating system and its implementation. Though equally important, this doesnt deal with the ground floor concerns for the television producing and broadcasting industries. Now as members of the industry we must hold our breath until either the fed knocks the wind from free broadcast with mandatory ratings devices, or allows the natural regulation to continue.

Emerson V Thoreau Essays - Lecturers, Transcendentalism, Free Essays

Emerson V Thoreau Essays - Lecturers, Transcendentalism, Free Essays Emerson V Thoreau Ralph Waldo Emerson and Henry David Thoreau: Lecture Essay March 13, 1846 -A lecture by Henry David Thoreau Henry D. Thoreau gave an intellectually stimulating lecture. His political and environmental stances enchanted the audience. His ideas are indicative of self-reliance, simplicity and appreciation. His delivery invited each listener to actively enjoy what he said. Thoreau presented his lecture so that the audience had no choice but to ponder and think about what he said. He was passionate in what he said, as his values and views leaked into the audience like a stream branching out from a river. The following is what I took away from his speech. Thoreau began his speech by addressing his purpose of living alone-a word of discussion in his lecture- and in the woods of Concord. I quoted a passage that he derived from his own book, under the assumption that it was something of significance, either to the audience or himself. In either case, his statement would reveal a part of Thoreau that was of importance to him. I never found the companion that was so companionable as solitude. We are for the most part more lonely when we go abroad among men than when we stay in our chambers. A man thinking or working is always alone let him be where he will. (p. 123) Thoreau paused after he read. My initial response to this statement was to think about it. So solitude is physically a friend to you? He answered my question before I could question him. In the absence of people, he had befriended the seasons. He continued to speak of his Natural friends, like the birds who sang for him, and the rain, which entertained him. Thoreaus idea of solitude was that solitude is simply a different state of mind. Instead of the events and actions of other people, he discerned that ones own actions, thoughts and imagination were of equal value. As he spoke, I began to appreciate what he said. His digression from society wasnt the result of dislike for it, but a personal value of living through his own eyes, rather than others eyes. He did not need material things to measure life. Thoreaus next venture featured a fisherman. A quiet man who fished by himself at Walden Pond. Thoreau told a story of this man who came to the pond near everyday in the spring and summer. He fished from the shore, never on a boat. Something separated this man from the rest of those who came to fish. After he caught the fish, no matter the size, he would pack up his gear and leave. Where was this story leading? Thoreau admired the man who satisfied himself so easily, although he never spoke to the man. I wondered if it was a true story. Why would a guy want only one fish? Why so easily satisfied? My mind raced as he spoke, trying to devour and process the words that he said. Suddenly, without contemplation, I asked Thoreau a question. Mr. Thoreau, I said. This man you speak of is different from many in his ways. He travels such a distance for such a tiny reward. Why does he settle for less when he could have more without much marginal effort? Thoreau smiled for the first time during his speech, like he was entertained by my inquiry. My answer can be no better than yours. That was all Thoreau said. At least he wasnt egotistical. His answer seemed to raise me to his level. My answer was just as good as any other answer in the room. Maybe the guy didnt even like fish; he just wanted to be outside. Or maybe his son drowned there in the pond, and he needed to have a part of him everyday, no matter how big or small of a part it may be. Thoreau continued to talk of the fisherman. Although quiet, the man was not silent. He smiled when others greeted him, and offered his hand when other fishermen sought to launch their boats. He loves his life, which is something that not everyone experiences, Thoreau glanced at me. Is it not easier to be happy when your wants are few? Here Thoreau began

John edwards case Research Paper Example | Topics and Well Written Essays - 1000 words

John edwards case - Research Paper Example onspired to violate campaign finance laws by accepting and not disclosing hundreds of dollars in an attempt to cover Edwards’ extramarital affair and mistress’ pregnancy with his child. John Edwards was convicted on criminal charges that he broke campaign finance laws with the intention of covering up his extramarital affair with Rielle Hunter. This affair and the violation of the campaign finance law had the ability to ruin his chances of winning the 2008 presidential campaign. Edwards had an obligation to the public to be present and conduct himself like a respectable public official. He, however, engaged in activities that were unethical for the public office and his title as a lawyer. According to Rule 8.4 of the lawyer’s code of ethics, it is unethical and wrong for a lawyer to engage in misconduct as dishonesty, fraud, deceit or misrepresentation. It is not required that a lawyer should be practicing law during the time they engage in such conduct, since they represent the legal profession in everything they do, whether private or public (Ethics Alarms, 2010). Ethics Alarms further state that Edward repeatedly lied to the public and the media, even saying that he would willingly take a lie detector test to reveal that he is not the parent of Hunter’s child. Data that was later proved to be true that he did father Hunter’s child. Edwards unethical behavior continued to shock the public as He attempted to avoid his responsibilities as a representative of the legal profession, candidate, father, leader, husband, and placing his Party at risk and convincing others to practice in bribery and fraud on his behalf. His unethical behavior led to his deceiving his supporters and the Democratic Party with false pretenses. According to (Cooper, 2012), ethics is critical for public officials as they have multiple roles to play and obligations and they need discretion. Ethics helps them in the useful use of this discretion. Cooper continues to say that

Sarbanes-Oxley Act Essay Example | Topics and Well Written Essays - 2000 words

Sarbanes-Oxley Act - Essay Example Based in Houston, Texas Enron has moved from its modest position to be the tagged as the 7th largest company in the United States and was expected to climb higher and stand out in the power and electric industries. In 2001, the company has 21,000 employees, believed to be in its peak operations. But there was no power shortage in California, hungry to profit more; in a tapped conversation, investors were discovered to have called the plant managers, asking them to shut down the power plants for ‘repairs’ even if there were no technical problems or such. With this ‘technical problems’ prices of electricity rose up to nine times. Enron was a blue chip stock, sold at 90 dollars per share; conniving with its accounting firm, the Arthur Andersen, it has carried out illegal accounting practices since mid 1990’s. It took the plunge when it was found out that its revenues were from trading with special purpose entities. It has at the same time anomalously not declared its losses and debts and from the 90 dollar per share, it has slipped down a 50 centavo per share in a matter of months after the scandal was made public. What made it more devastating was that the same modus was used by other companies such as the MCI-World com, Global Crossings and Tyco among others. The accounting firm that figured in the Enron scandal has handled some of the financial reports of these erring companies. From this economic mess, people feared to invest their money in the market. The government was expected to do something drastic. To make measures to combat the public’s fear to do business with the market. Thus Congressman Paul Sabanes from Maryland, former senator and the longest serving Congressman of Maryland with Michael Oxley from the 4th district of Ohio sat down and authored a bill to respond the problem. They designed a bill that will implement stricter policies for public companies to follow, professional and ethical guidelines for certified public accountants,

Barbie Assignment Essay Example | Topics and Well Written Essays - 1000 words

Barbie Assignment - Essay Example One of the arguments against girls playing with Barbie dolls is that by â€Å"dramatizing stereotypical feminine roles during play, girls will internalize† (Kuther & Mcdonald 39) and later strive to personify such roles. Boys do not wish to be seen playing with dolls, hence Barbies’ impact on them is less. Thesis Statement: The purpose of this paper is to investigate Barbie dolls and their impact on oneself, as an essential area of gender and sexual studies. One’s Personal Perceptions of Barbie as a Child and Adolescent Though boys generally would not dream of playing with Barbies, most have experiences of some kind of destructive play with a Barbie belonging to their siblings or friends. As a child and while growing up, I had a fascination for the perfectly formed Barbie doll that my younger sister would dress in garments she stitched on her own. As a ten year old, she played imaginatively with her doll, and was proud to display it with her handiwork, of what sh e believed was high-fashion wear fit for the runways of Paris and Milan. Being her brother a couple of years older to her, I took immense pleasure in hiding her doll in inaccessilbe places, rolling it in mud, or coloring her hair with multi-colored inks, to horrify my kid sister. This would result in her crying and reporting to our parents, which would inevitably lead to some kind of punishment for me. However, her look of utter shock over my destructive work would give me immense satisfaction. The demolition was in a way related to the fact that the perfectly formed adult shape of Barbie made me uneasy. Hence I considered destructive measures to be a good way to display my disdain for all things feminine and attractive. This natural impulse that boys have is reiterated by Kuther and Mcdonald (p.46) who state that torture play with Barbies is commonly reported by boys. Another reason was my wish to teach my kid sister a lesson for having to baby sit her for short durations while I w ould have preferred to join my friends’ boisterous outdoor games. This destructive phase however, did not last long, and I stopped harassing her due to parental imposition. Girls in relation to their experiences with Barbie doll play are found to have long-lasting outcomes resulting from the unrealistically ideal body shape of the doll. It is widely argued that girls are severely constrained and even subjugated by the â€Å"rigid boundaries of normative femininity as well as the patriarchal and overly sexualized portrayals of females in Western cultures† (Ivashkevich 40). This is further rooted in the fact that the female body is checked, obsessed over, beautified and objectified through the media and other cultural products and discourses. In rebellion, girls are also stated to innovatively and imaginatively transform existing cultural texts and artifacts created for their consumption, not content to passively internalize cultural norms and values. On the other hand, one of the approaches that girls have towards their childhood play with Barbie dolls is a practical one, as revealed by Reid-Walsh and Mitchell (p.175). They state that they grew up loving the doll, and her exaggerated proportions made no difference to them. Further, they believe that those who consider Barbie dolls to be the root of their eating disorders such as anorexia nervosa should look into themselves for the causes,

Used In Researching Audiences Media Essay

Used In Researching Audiences Media Essay Methods concentrate on counting and statistics and focus on in-depth analysis of information dissemination. According to Hartley (2002, p. 11), The audience is a construction motivated by the paradigm in which it is imagined, that is to say the different paradigms may cause the location of the audiences role to be disparate. To research on this, various methods are needed. Referring to cultural studies, quantitative and qualitative are two of the most widely used methodologies in the field of audience research; in which, moreover, qualitative methods have been regarded as generally preferable because they place emphasis on cultural meaning (Barker, 2012). Specifically, ethnography and interview are two of the most popular methods which belong to qualitative methods and have been widely used in audience research during 1980s-1990s. This paper will focus on ethnography method and interview method and then critically analyze them by reviewing relevant studies. It will construct by three parts. The first and the second part will lay out the theoretical dimensions separately of these two methods with looking at the advantages and limitations of them by using the leading research projects from 1980s-1990s; for example: Dorothy Hobsons research on housewives with radio and television ¼Ã¢â‚¬ ºJanice Radways research on women reading the romance ¼Ã¢â‚¬ ºDavid Morley focuses on the Nationwide audience. In part three, these two methods will be compared and contrasted. Ethnography used to be taken in anthropology study primordially, which is a branch of science describing a kind of culture or ethnic groups. Essentially, the ethnography method is a holistic description of cultural membership (Lindlof and Taylor, 2002). Specifically, according to Fetterman (1989), it is a process begin with in-depth and rich investigating, followed by interview, record review, perspectives assessing, exploring the organizational connections, and finally write a report to be published. The characteristics of ethnography can be divided into three aspects: Firstly, it uses the holistic research viewpoint. The ethnographer attempts to describe the culture or the social group through the research of history, religion, politics, economy, and environment; therefore, it emphasizes the contextualization of data (ibid). Similarly, Geertz (1973, p.16) highlights that ethnography is thick description, ethnographers grasp the complexity of social community and culture by using th is thick description and restore audiences interpretation from a small range of text  structure to social and historical environment. Secondly, in this process, ethnographers should keep an open mind, trying not to leave out any information. They do not mind spending several hours even only chatting with interviewees; they do a great deal of observation so that they can truly understand the real lives of audiences via equal communications. With discourse analysis, researchers can trace the social power factors behind the words which interviewees have said. However, this does not mean that researchers can conduct the interview with no explicit objectives; a framework reflects their own intention is still needed to carry on an open style interview, seeking information as much as possible. This issue was pointed out as with an open mind not an empty head by Fetterman (1989, p. 1). Thirdly, fieldwork is the most important factor in designing ethnographic method. Ruddock (2001) states that ethnography is attractive because it is based on naturally occurring data rather than artificial materials. This method requires researchers conduct the fieldwork in a natural environment: entering into the community of audiences instead of sitting in their offices and doing research in written form. It usually involves in-depth observation and investigation of a specific audience group or some cases. As Hammersley and Atkinson(1983cited in Barker, 2000) highlight that, researchers often immerse in the context, they participate in peoples daily life for a long period of time, observing what happens, watching the audiences, listening to their opinions, asking questions, analyzing what people do with media, and how they make sense of it. Above all, using ethnography in audience research compensates for the inadequacies of past studies. Ethnographic audience research had become a trend in the 1980s, and there were several studies becoming classic works afterwards because they have adopted the ethnographic method. In the multiple cases of ethnography studies, Radways research which focuses on women reading the romantic fictions is recognized classic work. She  connected the pleasure women felt in reading romantic fiction with the subordinate status of women in the patriarchal family and then investigated them; and she found that the reason why women read romantic fictions was related to evading the pressure of onerous housework. Radway (1984) demonstrates that the women treat reading the romance as a kind of independent declaration; they seek to rebuild their gender subjectivity in utopian fantasy in order to resist patriarchal culture. In early stage, her focus of attention was text analysis, later changed to reception research. At that moment, the content of text was no longer important, but reading itself is the process which establish the meaning and pleasure between text and reader, and the results cannot be predicted by the text itself (Curran, 1991). It seems to be undoubted that Reading the Roman plays a vital role in culture studies, largely due to the important ethnographic finding of cultural consumption it provides. However, some debates challenge this view: methodologist queries about empirical research and epistemology; feminists argue the relationship between feminists and real women; populist question its critical project. Modleski (1986, cited in Wood, 2004, à ©Ã‚ ¡Ã‚ µÃƒ §Ã‚  Ã‚ ) accuses Reading the Romance has over liberated the pleasures the women get from reading fictions. Ang (1988, cited in Wood, 2004, à ©Ã‚ ¡Ã‚ µÃƒ §Ã‚  Ã‚ ) states that the book does not take the possibilities of pleasure and fantasy seriously enough. Lauren Berlant (1987, cited in Wood, 2004) argues that Radway placed too much emphasis on describing the female identity. Although there are many critics about her study, undeniably, the concept stressing the interacting between diverse disciplines which advocate by Reading the Romance lays a f oundation in cultural studies and is regarded as a leading project for over twenty years, until now it has still been used as a compulsory reading for students to learn. In addition to print media, Dorothy Hobsons research on housewives and the mass media cannot be overlooked. The data is shown in Hobsons unpublished MA dissertation A Study of Working-Class Women at Home: Femininity, Domesticity and Maternity. Through talking with housewives, Hobson (1980, p. 85) found that television and radio are never mentioned as spare-time or leisure activities but are located by the women as integral parts of their day. As for those housewives, television and radio were regarded as the important elements in their daily lives, even their work and rest time were formulated by broadcast. They considered the broadcast programs as a friend and a crucial way for them to contact with outside world and to eliminate loneliness. Based on gender differences the understandings of television can also be divided into two worlds; which means men and women have dissimilar preferences. This study marks the beginning of gender analysis on audience. Turner (1998) explains that Hobson did not take the audiences into the world of an academic researcher, while it was she who participated in their world. She entered into the audiences house, watching soap opera with them, observing and interviewing them during that period. After the programs finished, she used to talk with the audiences in an open type for a long time. She asked the audience to determine what is interesting, what do they like or dislike or what do they concern about in those programs they had watched before. The audiences were encouraged by her to tell the reason why the program is popular or why it is criticized by them. To conclude, both these two studies carried out by Hobson and Radway have great significance in the history of audience research. Hobsons study is the first time that ethnographer study on the female audiences, and it is considered to be the first time in the history that ethnography is truly applied in audience research. The main contribution of this study is that it states the specific meanings of gender in the case of dealing with housework. Radway concurs in and further develops Hosons viewpoint of gender differences; she concerned with the common populaces power in domestic context of consumption. In terms of the method in audience research, using ethnographic method should be a kind of progress or breakthrough because it has opened up an unprecedented field of research. The results of such research are conducted by the researchers personal participant experience. The aim of research changes from a one-sided issue extends to an overall scope of daily life; researchers get out of their offices and enter into common peoples living room experience their real livesà ¢Ã¢â‚¬ Ã¢â€š ¬ à ¢Ã¢â‚¬ Ã¢â€š ¬ at least the visible behavior in their lives. Although this approach is still debatable; however, as Zoonen (1994:146) claims, in terms of the location of the researchers, there is no single truth in the world; the reason why we acknowledge the truth is due to the participation of researchers, they learn to tell us, or to depict detailed map. However, some limitations are still exist in ethnography. First of all, the relationships between researcher and researched is difficult. Due to the fact that people often tell the truth to whom they are familiar with, so it is not easy for researcher to integrate into the community and to gain their trust. Ruddock (2001) notes that it is important to arrange researcher and researched in a relatively equal position. Moreover, ethnography requires researcher to stay with the community for a long period of time; for instance, several months or even two or three years. Therefore it is a time-consuming task; it may take a significant amount of human and material resource. Interview Many researchers have found that interview is a particularly appropriate method to understand the experiences and opinions of researched. Kvale(1996, p. 1) proposes that if you want to know how people understand their world and their life, why not talk with them? As a most widely used method, it has three remarkable characteristics: to begin with, it is ordinarily a one-to-one, face-to-face conversation; it involves individual interaction between researchers and researched. The interaction built by interview is different from those usually found in public lectures, meetings or group discussions. Holstein (2001) suggests the relationship between researcher and researched is like a kind of friendship because of the equal and intimate conversation. Livingstone(2010) points out that interviews adapt the way of research with rather than research on interviewees, it seems to be more personalized and humane. The second and the most important aspect is it is usually deep-going. The questions should not as simple as which magazine do you read? or how often do you read it?, they are much more complicated. It is conducted on the basis of individual matters; for instance, interviewee themselves, cultural knowledge, personal experiences and opinions. Interview is a useful and effective way for researchers, which enables them to investigate the root driver of interviewees certain actions and their interpretations towards different circumstances. Lastly, interview is commonly used in addition to other methods or collaborate with them to collecting data. David Morley uses interview method and applies Stuart Halls (1980) encoding/decoding model (He claimed that a message cannot be regarded as a ball which is passed on one by one simply, it should be understood as a process which the program producer encode it and the audience decode it) to the empirical studies. Morley (1980) researches the BBC(British Broadcasting Corporation) evening news program Nationwide, and the purpose of this study is to test the audiences interpretations of television information and the different understandings related to their social classes or stratums. That is to say, through the Nationwide research, Morley tries to prove the process of meaning generated depends on the TV message and the social structure of the audience. Morley has arranged 29 groups of audiences according to their occupation, each group had 5~10 people. These 29 groups are divided into four types: managers, students, TU officials and shop stewards. Morley made them watch two BBC evening news programs: program A was Nationwide in May 10th, 1976 and program B was a similar program in March 29th, 1977. Then he used focused interview and group interview to investigate the diverse understandings from different groups. Focused interview analyzes some specific situations of the participants, which means to understand their subjective experience, and then get the responses of them. He transformed the entire interview questions from open style to structuring type, such as do you think using the word to describe X is appropriate?'(Morley, 1980). He believes that focused interview conforms to the natural situations, and the more structuring questions can make the topic even more real and natural. Morleys research provided empirical proof for Halls encoding/decoding model and it evoked strong repercussions in the field of mass culture while also incurred a lot of comment. Some scholars think Morleys study is not very successful, because it has not broken away from the traditional empirical study which considered the social backgrounds as variable quantity. Turner (1990) criticizes the research of Morley have several drawbacks: Firstly, the community structure of the participants seems to be too simple dividing into four main categories. Moreover, the participants are not distributed in a natural situation, their interpretation are separated from the typical and real environment of television watching since general people usually watch television in the evening at home. So it is questionable whether their interpretations are reliable. Secondly, as participants are assigned with the people in same social class to watch TV programs, their interpretation can be influenced by other s in the same group; The last defect is in the the connection between television program and audiences; are the viewers willing to watch Nationwide which Morley provide to them? The television content are given by researcher instead of chosen by the audiences themselves, this situation makes the research biased. Morley (1986) also acknowledged that this research has ruined the result because of the rough supposition. Nevertheless, scholars still regard his study as an important turning-point in audience research, he transfers audience research from viewing the structure of text to exploring how the audience deal with the text, and the reformation makes a considerable impact on the development of reading ethnographic method (Moores, 1993). In the same way, Ang(2006) notes that The Nationwide Audience has generally been received as an innovative departure within cultural studies, both theoretically and methodologically. For Morley himself, he has profoundly awarded from the deficiencies and revised methods in his later research to respond to the criticism of this study. In 1986, Morley launched another study of audience research with interview methodFamily Television. In this study, He aimed to find what affect peoples viewing experience, especially the interaction between family dynamics process and television-watching behavior. At first he attempted to study on the family social location and class identification; however, he found that the principle through all the researched family is closely related to gender issue. So he began to study the gender differences impact on the viewing practices. He chose 8 topics and selected 18 households as a sample and the researchers personally entered in these families to interview the family members. The interviews aimed at both parents and children, generally last for one to two hours. In order to leave space for thinking and asking questions, the entire inte rviewed process is not structured. Moreover, due to the presences of other family members, as well as the complicated interview questions, Morley was confident to get to the real interpretation. By using such a participation and observation method with interviews, Morley (1986) learned that the living-room politics heavily impact the family viewing reception so that it resulted in various viewing experiences for different family members. For these empirical differences, Morley recognizes it is not caused by the biological characteristics of men and women; however, it depends on their different social roles in family. For men, family is a leisure field, while it is more likely to be a workplace for women. Since domestic environment is constructed by gender relations, it leads to a variety of viewing experiences. However, Stevenson (2002) maintains that although Morleys study reflects the different patterns of media in constructing social life, such life is actually surpassing the fact of the belief. In other words, Morley tends to overly emphasize the importance of audiences interpretation capacity in ideology. Although there are some criticisms, the contribution of Morleys two studies cannot be ignored. Similarly, As Tuner (1998) points out, Morleys study break through the theoretical model encoding/decoding put forward by Hall (1980), Hall concerned text is the key point of the way that viewers decode the text; however, Morley focused on the social process itself of audience watching television. Turner (1998) confirms that Morleys study directly lead us to attach importance on the social forces which produces audience, reduce attention from text and audience. It stresses more extensive study on practice and discourse of everyday life. In summary, with facing (to) a totally unfamiliar world and objects, comprehensive and detailed descriptions are urgently needed. The holistic view and detailed fieldwork which contained by ethnography is in response to these needs. In other words, ethnography is a detailed report records the entire process and various kinds of approaches for researched. However, as all the other research methods, ethnography has its own limitation which is that not all of the social activities can be measured via participant observation or personal interviews. For instance, ethnography cannot be used to research the events of the past, it only can be carried out at present. In addition, ethnography cannot handle large-scale case study, such as large organizations or the whole country (Hammersley Atkinson, 1983). With mention to interview, it is useful and effective in collecting data, researchers can understand the experiences and perspectives through communicating with researched. Moreover, interv iew is also a good way to make audiences feel equal and relax. However, it is not suitable for all of the audience research. For example, it may not be able to insight into the role of the people or organizations which are outside the world of personal life of interviewees. To conclude, as two of the most popular methods, ethnographic and interview are often used in cultural studies to explore indepth under a particular circumstances. As academic trends which grow out of specific historical context, and with the care of individual subjectivity, cultural studies always pays close attention to powers in practice of cultural phenomenon, constructing audiences as active users of media. It places audience in the social context; therefore it breaks through the empirical audience research successfully. Even though scholars still have some controversy, the paradigm raised by the school of cultural studies really provides a different landscape of the interaction between audience and culture, which firmly establishes the characteristic status in audience research. Reading List: Fetterman, D.M. (1989). Ethnography: step by step. Newbury Park, CA: SAGE Hartley, J. 2002. Communication, cultural and media studies: the key concepts. London: Routledge. Barker, C. 2000. Cultural Studies: Theory and Practice. London: SAGE. Lindlof, T.R. Taylor, B.C. 2002. Qualitative Communication Research Methods. California: SAGE. Ruddock, A. 2001. Understanding audiences: Theory and method. London: SAGE. Geertz, C. 1973. The interpretation of cultures. New York : Basic Books. Hobson, D.1980: Housewives and the mass media. In Hall, S (ed.), Culture, Media, Language: Working Papers in Cultural Studies. London: The Academic Division of Unwin Hyman, pp. 85-95 Turner, G. 1998. British cultural studies: An introduction. London: Routledge. Purdie, S. (1992) Janice Radway, Reading the Romance, in M. Barker and A. Beezer (eds) Reading into Cultural Studies, pp. 148-64. London: Routledge. Radway, J. 1986. Identifying Ideological Seams: Mass Culture, Analytic Method, and Political Practice. Communication, 9, pp. 93-123. Wood, H. 2004. What Reading the Romance did for us? European Journal of Cultural Studies, 7(2), pp. 147-154. Zoonen, L.V. 1994. Feminist media studies. London: SAGE. Sonia Livingstone, Giving People a Voice: On the Crticial Role of the Interview in the History of Audience Research, Communication, Culture G. Critique 3 (4, 2010): 566-71 Kvale, S. 1996. Interviews : an introduction to qualitative research interviewing Interviews. London: SAGE. Holstein, J.A. Gubrium, J. F. 2001. Handbook of Interview Research: Context and Method. London: SAGE. Morley, D. (1980).  The Nationwide Audience: Structure and Decoding. London: British Film Institute. Tunner, G. 1990. Audience in British cultural studies. Boston:Unwin Hyman. Morley,D. 1986. Family Television: Cultural Power and Momestic Leisure. London: Comedia. Moores, S. 1993. Interpreting audiences: the ethography of media consumption. London:Sage. Ang, I. 2006: On the politics of empirical audience research. In Durham. M. G (ed.), Media and cultural studies : keyworks. Oxford: Blackwell, pp.174-194. Stevenson, K. 2002. Understanding Media Cultures: Social Theory and Mass Communication. London: SAGE. Hammersley, M. Atkinson, P.(1983). Ethnography: Principles in practice.New York: Tavistock.

Harlem, An Analysis of a Langston Hughes Poem Essay example -- Poetry

Harlem, An Analysis of a Langston Hughes Poem The short but inspirational poem "Harlem" by Langston Hughes addresses what happens to aspirations that are postponed or lost. The brief, mind provoking questions posed throughout the poem allow the readers to reflect--on the effects of delaying our dreams. In addition, the questions give indications about Hughes' views on deferred dreams. "Harlem" is an open form poem. The poem consists of three stanzas that do not have a regular meter. To catch the reader's attention, the writer made sure that specific words and questions stood out. As a result, the lengths of the lines vary and certain syllables are stressed in every line. The first line in the poem: is the longest line, it is separated from the rest of the poem, and it grabs the reader's attention. The last line in the poem: is separated from the rest of the poem, is italicized to show the importance of this particular question, enables the reader to envision the consequences of putting of a dream. The poem has a rhyme scheme of abcbc ded eff. The poet chose not to use a consistent rhythmic pattern. For example, sun and run (lines three and five), meat and sweet (lines six and eight), and load and explode (lines ten and eleven) were the only lines that contained exact rhyming. The assonances noted were the words: sun and run (lines three and five) and meat and sweet (lines six and eight). In addition, the words dream deferred (line one) and syrupy sweet (line eight) are the alliterations that were used. Concrete imagery and similes are utilized throughout the poem. The concrete imagery arouses the reader's fives senses--as a result they get a better insight of what the poem is conveying. Hug... ...tions to get them to this point. Hughes' expressed a feeling of intense disdain of deferring dreams. Through this poem he is trying to convey to the readers that postponing dreams is not a good idea. In addition, when you have the chance to acquire your dreams take advantage of it while the option is available. "Harlem" was published in 1951, during a time when there was racial inequality. The title of the poem, "Harlem" shares the same name of the city where Hughes was recognized for being one of the key figures during the Harlem Renaissance. Works Cited Rampersad, Arnold and Roessel, David The Collected Poems of Langston Hughes. Alfred A. Knopf Inc.: The Haddon Craftmen (1995): 3-20. Roberts, Edgar V and Jacobs, Henry E. Literature: An Introduction to Reading and Writing. 6th ed. Upper Saddle: Prentice Hall (2000): 787.